Clear, founder-focused perspectives on building finance functions, managing cash, raising capital and using technology to make better decisions.
Take our free 5-minute CFO Readiness Assessment and discover whether your finance function is helping you drive growth — or simply report the past.
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Designed by an FCCA-qualified Finance Leader with 20+ years of experience helping growing businesses improve profitability, cash flow, and financial clarity.
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Designed by an FCCA-qualified Finance Leader with 20+ years of experience helping growing businesses improve profitability, cash flow, and financial clarity.
Most founders wait too long. We break down the revenue milestones, warning signs and inflection points — from cashflow stress to an upcoming raise — that signal it's time to bring in CFO-level leadership, and how a fractional model delivers it without the full-time cost.
Read the article →A 13-week rolling cash forecast is the single most powerful tool for a growing business. Here's how to build one that's accurate, actionable and trusted by your board.
Read more →What investors actually want to see each month — the metrics, format and cadence that build confidence between raises and make your next round easier.
Read more →From ARR and NRR to CAC payback and the Rule of 40 — the metrics that define a healthy SaaS business and the benchmarks investors use to judge it.
Read more →How to evolve from founder-run spreadsheets to a finance function that supports a fast-growing business — the roles, systems and reporting to put in place, and when.
Read more →Where AI genuinely adds value in finance today — reporting automation, faster analysis and live dashboards — and how to adopt it without losing control or accuracy.
Read more →In a tighter funding environment, the trade-off between growth and profit has never mattered more. How to model it, measure it and make the call with confidence.
Read more →A practical 12-point checklist to assess whether your business is ready for CFO-level finance leadership — and where the biggest gaps are right now. Delivered straight to your inbox.
Book a free strategy call and get tailored answers to your specific finance questions.